What does AAAN mean in ADVERTISING

The mission of the AAAN is to promote, protect and regulate the interests of advertising agencies in Nigeria, as well as their customers. This includes protecting members from unfair practices, providing training and support for agency staff, promoting industry standards and regulations, and monitoring compliance with industry best practices.

The Advertising Agencies Association of Nigeria was founded in 1962. It has since become one of the most influential organizations within the Nigerian advertising industry.

The services offered by AAAN include advocacy on behalf of members; strengthening sector capacity; research & marketing; developing effective communication strategies; accessing financial & technical assistance; identifying sustainable sources of funding; and building alliances with other stakeholders.

Membership is open to all legal entities involved in any form or medium of advertising either directly or indirectly e.g media owners/brokers/buyers/marketers etc operating within the Nigerian market including non-resident members from outside the Nigerian geography but possessing interests therein.

Benefits for members include access to resources such as trade fairs, workshops, conferences and seminars which provide valuable information about new technologies trends, as well as updates about legislation affecting advertisers and agencies. Members also receive discounts on consultations services covering media planning/buying & creative solutions from participating agencies plus special rates from sponsoring partners such as newspapers/magazines etc.